Privacy Policy

Information Collection and Use

We collect information from you when you use our services, such as your name, email address, and usage data. This information is used to provide and improve our services, communicate with you, and for administrative and analytical purposes.

Cookies and Tracking Technologies

We use cookies and other tracking technologies to enhance your experience with our services, to understand how you use our services, and for analytical purposes. You can control the use of cookies through your browser settings.

Sharing of Information

We do not sell or rent your personal information to third parties. We may share your information with third-party service providers to provide and improve our services, such as hosting and email providers. These third-party service providers are bound by contractual obligations to keep your information confidential and secure.

Modification of Terms

We may modify these terms from time to time, and your continued use of our services after such modifications constitutes your acceptance of the new terms.

Security

We take appropriate security measures to protect your information from unauthorized access, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Access to and use of Google user data

Our application accesses and uses Google user data via the Google API. The data we access and store includes basic profile information, such as the email, first and last name, and Google profile picture. We also access and use Google Analytics data, such as Google Analytics accounts, Google Analytics properties associated with Google Analytics accounts, Google Analytics 4 Datastreams, each of which with their associated settings and configurations. We may use the Google Analytics API to provision new Google Analytics Properties, and Datastreams, by request of the user. We store associated Google Analytics accounts, properties, and datastream account information, such as IDs, settings/configurations, and display names in our database for our services. We also use the Google Analytics configurations to connect Google Analytics properties and datastreams onto the users' websites with their permission. We also use the Google Analytics 4 Measurement Protocol to send data from the users' websites over to Google Analytics from our server-side integration.

Additionally, we access data associated with the Google Ads API, such as ad campaign IDs, ad campaign statuses, ad campaign names, and certain ad campaign metrics, including, but not limited to: Campaign conversion values, campaign conversion counts, campaign spend, campaign conversion rates, campaign cost per conversion, campaign impressions, campaign clicks, campaign average cost per click, campaign average cost per impression, and campaign click-through rates. We access this data to provide the users with advanced reporting and ad optimization recommendations. We may store some of this data in order to provide our services.

Sharing of Google user data

We do not sell or rent any Google user data to third parties. We may share the Google user data with third-party service providers to provide and improve our services, such as hosting and email providers. These third-party service providers are bound by contractual obligations to keep the Google user data confidential and secure.

Google "Limited Use Policy" Disclosure Statement

AdTrace's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Usage of Shopify Customer Data

At Galactic Apps, Inc., our handling of Shopify customer data is guided by strict principles of privacy and data protection. This data is pivotal for providing valuable insights to merchants on their advertising campaigns, which in turn assists in the growth and scaling of their businesses.

Data Processing and Minimization

We process only the minimum amount of personal data necessary from Shopify to deliver our services effectively. This includes hashed values of customer data such as phone numbers, email addresses, first and last names, and potentially address information. The purpose of processing this data is solely to attribute ad campaigns to the appropriate customers.

Consent and Compliance

In alignment with our data protection and privacy commitments, we have established robust agreements with our merchants regarding the handling of customer data. We respect and adhere to the consent decisions made by customers, particularly in relation to opting out of data selling or automated decision-making processes.

Data Security and Storage

The integrity and security of customer data are paramount. All data is hashed before it is transmitted to our servers, ensuring enhanced protection. We adhere to stringent data retention policies, ensuring that personal data is not kept longer than necessary and is encrypted both at rest and in transit.

Purpose-Limited Use

The usage of Shopify customer data is restricted to its intended purpose – to enable effective ad attribution. We do not sell, share, or utilize this data for any other reasons. Our use of this data is strictly confined to transmitting hashed customer information to ad platforms connected to the merchant's store, such as through server-side integrations with platforms like Facebook, TikTok, Google, and Snapchat.

This focused approach to data use ensures that we provide our merchants with the most accurate and valuable insights for their advertising strategies, while upholding our commitment to privacy and data protection.

Changes to Privacy Policy

This Privacy Policy may be updated from time to time, so please review it regularly. Your continued use of our services after changes have been made signifies your acceptance of the new Privacy Policy.

Contact Information

If you have any questions or concerns about our Privacy Policy, please contact us at privacy@galacticapps.com.